As business-to-business communications evolve, Port Stategy is investing in the new online technologies and techniques to help our clients communicate with their markets in the most effective way. Part of this task is to ensure that we provide a meaningful measurement of the PS audience across the different media platforms. This analysis is for a typical month’s audience across the three platforms.
Mercator Media has been working with eDigital Research to develop a better understanding of the needs and make-up of our web and online audiences. eDigital Research is one of Europe’s leading independent web user research organisations. The research was carried out during September and October 2013 and has been used to assemble the above information.