Saturday 22 November 08 - 12:55
 

Close-up Byron Hock

Getting the basics right

You can't have a successful marketing strategy if your core product isn't right. As a quasistate agency, the GPA is one of the state's largest public employers, directly employing more than 900 people. However, the GPA, together with private sector, port-related operations, account for more than 295,000 jobs state-wide, some US$35 billion revenue contribution to the state, and income exceeding US$10.8 billion annually. Savannah is home to the largest single-terminal container facility of its kind on the US East and Gulf coasts, while Brunswick has emerged as one of the top five auto ports in the US.

"Long-term strategic planning and terminal expansion is key to staying ahead of the growth curve," says Hock. "As a commonuser facility we look very closely at terminal design and terminal densification options.

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