Printer Friendly
Email a Friend
The Solution Provider
01 Sep 2005
Byron Hock is director of Trade Development for the Georgia Ports Authority. In speaking with him Nick Elliott discovers what makes for a successful marketing strategy.
Byron Hock: Aggressively targeting the beneficial cargo owner
In case you thought that in these times of port congestion and capacity shortfalls the job of marketing could somehow be put on the backburner, think again. At Georgia's deepwater ports in Savannah and Brunswick, Byron Hock says today's market more than ever demands 'port solution providers', a function that dovetails with his task of marketing Georgia's ports and developing trade.
Images for this article - click to enlarge
Unless otherwise stated, all images copyright © Mercator Media 2008. This does not exclude the owner's assertion of copyright over the material.
