A dose of collective amnesia
01 Mar 2007
The flurry of activity at shipyards, as new orders come in for ever larger containerships, appears to have no end in sight.Combine this with the increasing size of terminal operators and the need for new mega ports to cater for the China (and Indian) cargoes and we see the results of the global shift to the theory of economies of scale. Beyond any shadow of a doubt the economics of higher output to meet increasing demand is one of the fundamental lessons.
This was the rationale of mass production and homogeneity of products. Container shipping lines have reacted to growing demand by ordering larger ships. The Emma Maersk at 11,000 or 13,000 teu is proof of that. Shanghai port, with proposed capacity of over 22m teu, is another.
Owners calculate slot costs and pricing is done on yield management per container. With enough volume, the big ships and big ports make sense. A string of mega ships in the post-post panamax class (too big even for the expanded Panama Canal) calling at a very small number of ports on virtually a point-to-point service takes us back to the rationale of container shipping in the 1960s when a new containership of 1,250 teu replaced four conventional breakbulk vessels. A revolution in its time no less than that we face today.
The economies of scale, however, are such that these behemoths are hostage to two basic trades centered on China; one to North Europe and the other to the US West Coast. The planning going into today’s attempts to manage supply becomes mind boggling with strings of 11,000 teu ships. In the planning for these ships and ports, has anyone contemplated the risks associated with these investments exceeding billions of dollars? Have we forgotten about recessions or the outbreak of a major new conflict? How long can operators survive if trade collapses for six months, or a year, or more? Does anyone remember the panic in 2001 and the dramatic loss of revenues? How short our collective memories are.BEN HACKETT






