Competition: friend or foe?
23 Jul 2008
Heated inter-port competition is making the headlines in New Zealand, which has led to large capital investment programmes which, some observers believe, will fail to realise competitive returns unless there is a rationalisation between ports in the future.
Dave Quinnell, logistics program manager for Jade Software Corporation says New Zealand’s port industry is intensely competitive as the respective players seek to attract container shipping visits, a trend that is heightened by consolidation within the shipping industry.
“Greater power in the hands of shippers extends to requiring better communication between terminal operator and ship prior to and during unloading. This is increasingly done through the exchange of EDI or Electronic Data Interchange messages containing details on the cargo manifest and other information,” he says.
To remain competitive as a destination, New Zealand ports are looking for ways to optimise their terminal operations. This includes investment in high-speed cranes with greater lifting capacity and terminal operating systems (TOS) to maximise the productivity of cranes and to make more intelligent decisions about container loading and positioning.
Mr Quinnell adds that while the major driver for terminal optimisation is to meet the needs of their shipping customers, ports also recognise the environmental benefits of reducing the idling time of waiting ships and trucks, cutting diesel fumes and CO2 emissions.





