Byron Hock
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Getting the basics right
You can't have a successful marketing strategy if your core product isn't right. As a quasistate agency, the GPA is one of the state's largest public employers, directly employing more than 900 people. However, the GPA, together with private sector, port-related operations, account for more than 295,000 jobs state-wide, some US$35 billion revenue contribution to the state, and income exceeding US$10.8 billion annually. Savannah is home to the largest single-terminal container facility of its kind on the US East and Gulf coasts, while Brunswick has emerged as one of the top five auto ports in the US. 01 Sep 2005 - Port Strategy
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The Solution Provider
Byron Hock is director of Trade Development for the Georgia Ports Authority. In speaking with him Nick Elliott discovers what makes for a successful marketing strategy. 01 Sep 2005 - Port Strategy
