INDUSTRYS PROFILE NOT WHERE IT SHOULD BE

" If we dont raise the flag nothing will happen, " insists Appleton. " Our industry hasnt so far adequately drawn attention to the question of port capacity, and other important issues. The industrys profile isnt where it should be in the public domain. From what Ive seen, media attention is more focused on the competitive aspects of what carriers and terminals are doing, than the operational issues. So you find that stories about the EU Commissions attention to the conference system has more prominence than that of its transport policy.