{"id":2240,"date":"2026-04-14T10:00:00","date_gmt":"2026-04-14T09:00:00","guid":{"rendered":"https:\/\/portstrategy.nfdtesting.uk\/coastlink\/2026\/04\/14\/unlocking-value-why-ai-and-digitalisation-will-take-centre-stage\/"},"modified":"2026-04-14T10:00:00","modified_gmt":"2026-04-14T09:00:00","slug":"unlocking-value-why-ai-and-digitalisation-will-take-centre-stage","status":"publish","type":"post","link":"https:\/\/www.portstrategy.com\/coastlink\/2026\/04\/14\/unlocking-value-why-ai-and-digitalisation-will-take-centre-stage\/","title":{"rendered":"Unlocking Value: Why AI and Digitalisation Will Take Centre Stage"},"content":{"rendered":"<p>As the maritime and logistics sectors continue to evolve, the role of AI and digitalisation is becoming harder to ignore. At this year\u2019s Coastlink conference, the session focused on AI, digitalisation, and unlocking value from data is set to be a real highlight, tackling a topic that\u2019s high on everyone\u2019s agenda.<\/p>\n<p>What makes this session particularly valuable is the mix of speakers featured in the 2026 programme. David Trueman, Commercial Director, TBA Group; Tim Morris, Principal Engineer, ARUP; Theresa Huang, Public Sector Account Manager UK, Amazon Web Services; Karno Tenovuo, CEO of Awake AI will bring together their perspectives from across ports, shipping, logistics, and technology. The session offers a well-rounded and practical look at what\u2019s really happening on the ground. Rather than theory, the focus is on real experiences, what\u2019s working, what\u2019s been challenging, and what others can learn from it.<\/p>\n<p>Delegates can expect to hear relatable examples of how AI and digital tools are being used today, such as, enabling sustainable port operations through digital tools and the role of intelligent transport systems in digital green corridors. Just as importantly, the session will touch on some of the common hurdles, like getting systems to work together or knowing where to start.<\/p>\n<p>The conversation won\u2019t shy away from the challenges. Topics such as data governance, interoperability, workforce adoption, and return on investment will be addressed head-on, providing a balanced and realistic view of digital transformation in the maritime space.<\/p>\n<p>Overall, this is a session designed to feel accessible, relevant, and useful. Curious about how digitalisation is shaping the industry? Coastlink 2026 is an opportunity to pick up ideas, hear honest insights, and take away something practical.<\/p>\n<p>&nbsp;<\/p>\n<p>To see our line up of speakers, view the full 2026 Coastlink programme<a class=\"button\" href=\"https:\/\/www.portstrategy.com\/coastlink\/the-conference\/conference-programme\">here.<\/a><\/p>\n<p><strong><span style=\"text-decoration: underline\"><a class=\"button\" title=\"http:\/\/www.coastlink.co.uk\/\" href=\"http:\/\/www.coastlink.co.uk\/\">Book here<\/a><\/span><\/strong>&nbsp;or contact the events team at <strong><a title=\"mailto:info@coastlink.co.uk\" href=\"mailto:info@coastlink.co.uk\">info@coastlink.co.uk<\/a><\/strong> or <strong>+44 1329 825335<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no longer just about collecting data, it\u2019s about actually using it in a way that makes a difference, learn more on the 6th &#8211; 7th of May.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,7,304],"tags":[],"sponsor":[],"class_list":["post-2240","post","type-post","status-publish","format-standard","hentry","category-coastlink","category-news-coastlink","category-shortsea"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":0,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/tags?post=2240"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/sponsor?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}