{"id":2264,"date":"2026-05-07T05:49:00","date_gmt":"2026-05-07T04:49:00","guid":{"rendered":"https:\/\/portstrategy.nfdtesting.uk\/coastlink\/2026\/05\/07\/getting-smarter-with-cargo-efficiency\/"},"modified":"2026-08-27T15:20:12","modified_gmt":"2026-08-27T14:20:12","slug":"getting-smarter-with-cargo-efficiency","status":"publish","type":"post","link":"https:\/\/www.portstrategy.com\/coastlink\/2026\/05\/07\/getting-smarter-with-cargo-efficiency\/","title":{"rendered":"Getting smarter with cargo efficiency"},"content":{"rendered":"<p>Andre Mast, commercial director, A2B-online Container,&nbsp;kicked off the discussion on growth and transformation in RoRo shipping, with a focus on&nbsp;innovative service delivery models being designed to meet a more&nbsp;customer centric approach.&nbsp;<\/p>\n<p>\u201cTerminal offerings are expanding, customers are asking for better connections and we need to listen \u2013 cooperation means we will all be able to grow,\u201d he said.&nbsp;<\/p>\n<p>It\u2019s&nbsp;close&nbsp;cooperation in Rotterdam,&nbsp;he said,&nbsp;which has led&nbsp;to&nbsp;his company\u2019s&nbsp;continued&nbsp;growth.&nbsp;<\/p>\n<p><strong>Expanding cargo diversity&nbsp;<\/strong><\/p>\n<p>Graham Cross, business development manager, Clarksons Port Services, brought&nbsp;a different perspective&nbsp;to the table.&nbsp;<\/p>\n<p>Clarksons&nbsp;works&nbsp;on behalf of cargo owners, ship&nbsp;owners&nbsp;and manufacturers&nbsp;largely in&nbsp;the oil and gas and renewables markets.&nbsp;<\/p>\n<p>\u201cOur clients are demanding more vessels that&nbsp;accommodate&nbsp;unitised,&nbsp;breakbulk&nbsp;and oversize cargo at the same time. This is challenging for ports because they have physical constraints landside.\u201d&nbsp;<\/p>\n<p>But he&nbsp;said,&nbsp;on the plus side,&nbsp;the introduction of these new types of&nbsp;multi-capacity&nbsp;vessel&nbsp;allows handling to develop in a clever, more innovative way.&nbsp;<\/p>\n<p>He emphasised the need to be able to react to changing demands from clients and guide them in their freight&nbsp;forwarding&nbsp;decisions&nbsp;to make more efficient and more sustainable choices.&nbsp;<\/p>\n<p>Being able to roll with change, while working towards long-term&nbsp;goals&nbsp;was fundamental to&nbsp;the conversation.&nbsp;<\/p>\n<p>Iain Barnett, commercial manager&nbsp;&#8211; lead unitised &amp; project cargo, ABP Humber, said that being proactive&nbsp;in chasing efficiency is the right path to follow.&nbsp;<\/p>\n<p>\u201cAsk what the future looks like, for example, LoLo and RoRo are more cost effective seasonally.&nbsp;It\u2019s&nbsp;imperative to build relationships&nbsp;and stay close to customers.&nbsp;It\u2019s&nbsp;about being flexible and agile, but support needs to come at a governmental level too.\u201d&nbsp;<\/p>\n<p><strong>A five-year outlook&nbsp;<\/strong><\/p>\n<p>When it came to the question about being flexible and agile \u2013 the topic of AI and automation was not far away.&nbsp;<\/p>\n<p>The consensus seemed to be that the age of the just in time arrival may be over and AI is key to achieving&nbsp;efficiency and&nbsp;cost effectiveness.&nbsp;<\/p>\n<p>Graham Cross explained that&nbsp;Clarksons&nbsp;has invested in an AI company to better&nbsp;facilitate&nbsp;customer requirements.&nbsp;<\/p>\n<p>He said that AI is unsurpassed in dealing with data and tasks at volume, but&nbsp;for them,&nbsp;it is imperative to&nbsp;also&nbsp;keep the human element for&nbsp;their work which&nbsp;is&nbsp;highly&nbsp;customer focused.&nbsp;<\/p>\n<p>Going&nbsp;forward&nbsp;he said he would like to see more joined-up thinking and more collaborative working across the sector.&nbsp;<\/p>\n<p>For Iain Barnett, another key focus should be on positioning cargo closest to its end destination&nbsp;and that we will be reliant on data as the justification for&nbsp;taking action&nbsp;going forward.&nbsp;<\/p>\n<p>AI will have a massive role to play in this completely different more system-integrated world,&nbsp;he said.&nbsp;<\/p>\n<p><strong>Supply chain resilience&nbsp;<\/strong><\/p>\n<p>The second panel session tackled supply chain resilience head on.&nbsp;<\/p>\n<p>Richard Newton, client director integrated sales, Automotive Maersk Logistics and Services UK &amp;&nbsp;I, gave a case study on its work.&nbsp;<\/p>\n<p>He pointed out how trade patterns have changed over the last few years in line with geo-political issues such as trade tariffs.&nbsp;<\/p>\n<p>\u201cA new way of working requires strategic partnerships and redefining the new normal,\u201d he said.&nbsp;<\/p>\n<p>He pointed to Maersk\u2019s working partnership with Hapag-Lloyd and the company\u2019s focus on its Gemini network \u2013 a&nbsp;modular system for&nbsp;maximising the&nbsp;effiency&nbsp;of&nbsp;port calls and&nbsp;feeder vessel&nbsp;routes.&nbsp;<\/p>\n<p>Feeder vessels,&nbsp;he said,&nbsp;are not prone to the same delays that container vessels are at the larger ports. A larger vessel calling at multiple ports&nbsp;experiencing a delay will have a knock-on effect to all port calls.&nbsp;<\/p>\n<p>For this reason, the traditional model of one large&nbsp;vessel&nbsp;calling at multiple ports&nbsp;has made just in time reliability&nbsp;nosedive&nbsp;down to around 55%.&nbsp;<\/p>\n<p>But&nbsp;Maersk\u2019s&nbsp;Gemini system has achieved a 15% improvement for customers. It works by despatching&nbsp;local feeder&nbsp;vessels to perform&nbsp;butterfly&nbsp;routes&nbsp;around calls at the larger ports&nbsp;to avoid bottlenecks and congestion.&nbsp;<\/p>\n<p>In addition, Maersk\u2019s Prism system guarantees arrival time on a port-to-port basis of around 98% reliability for&nbsp;one&nbsp;single fee.&nbsp;It\u2019s&nbsp;being successfully used by one Japanese car manufacturer&nbsp;to&nbsp;better&nbsp;secure arrival predictability.&nbsp;<\/p>\n<p><strong>Ports as an ecosystem&nbsp;<\/strong><\/p>\n<p>Tracy Jin, business development manager, Port of Esbjerg,&nbsp;advised&nbsp;that we need to stop seeing ports and shippers as single entities.&nbsp;<\/p>\n<p>\u201cShort sea has traditionally been viewed as a single system, but each commodity requires different operating systems&nbsp;in order&nbsp;to build resilience.\u201d&nbsp;<\/p>\n<p>Esbjerg is known&nbsp;has chalked up&nbsp;a number of&nbsp;successes \u2013&nbsp;It\u2019s&nbsp;Europe\u2019s largest offshore wind base and&nbsp;it\u2019s&nbsp;spearheading carbon capture as a business&nbsp;opportunity&nbsp;for&nbsp;ports in Europe.&nbsp;<\/p>\n<p>Ms Jin emphasised that&nbsp;the port\u2019s&nbsp;success has been&nbsp;largely due&nbsp;to&nbsp;its role as&nbsp;a strategic enabler for a&nbsp;more&nbsp;global network.&nbsp;<\/p>\n<p>\u201cWith over 250 companies based at the port,&nbsp;we\u2019ve&nbsp;worked hard at transitioning into a strategic collaborative hub. The future is network&nbsp;based,&nbsp;collaborative systems are key to more resilient and sustainable supply chains. Ports are ecosystems.\u201d&nbsp;<\/p>\n<p>Key take homes from the panel were to look at individual operations at key nodes in a global supply chain and to foster collaboration&nbsp;in order to&nbsp;build resilience.&nbsp;&nbsp;<\/p>\n<p>Panellists said it is also&nbsp;important to continue with the&nbsp;green transition, despite political uncertainty.&nbsp;<\/p>\n<p>Delegates were encouraged to look at taking the feeder approach and encourage customers to embrace the benefits of&nbsp;positioning cargo closest to its end destination.&nbsp;<\/p>\n<p>AI and automation&nbsp;should be used&nbsp;to&nbsp;expedite&nbsp;efficiency&nbsp;but the human element&nbsp;must be kept&nbsp;for customer relations.&nbsp;&nbsp;<\/p>\n<p>There was a great buzz around the session and optimism that&nbsp;when industry is put in the driving seat, anything is possible.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuing on\u00a0the collaborative approach \u2013\u00a0Coastlink\u00a0continued into the afternoon taking a panel approach to discuss challenges and opportunities in the sector.\u00a0<\/p>\n","protected":false},"author":8,"featured_media":2265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,7,28],"tags":[294],"sponsor":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coastlink","category-news-coastlink","category-projects-initiatives-greenport","tag-coastlink"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2266,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/media\/2265"}],"wp:attachment":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/tags?post=2264"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/sponsor?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}