{"id":2315,"date":"2009-10-16T12:24:00","date_gmt":"2009-10-16T11:24:00","guid":{"rendered":"https:\/\/portstrategy.nfdtesting.uk\/coastlink\/2009\/10\/16\/technology-isnt-always-the-answer\/"},"modified":"2009-10-16T12:24:00","modified_gmt":"2009-10-16T11:24:00","slug":"technology-isnt-always-the-answer","status":"publish","type":"post","link":"https:\/\/www.portstrategy.com\/coastlink\/2009\/10\/16\/technology-isnt-always-the-answer\/","title":{"rendered":"Technology isnt always the answer"},"content":{"rendered":"<p>However, not all manufacturers agree. Michael Ibarth, marketing director with German materials handling specialist Sennebogen Maschinenfabrik, confirms that this grab manufacturer has actually reduced the complexity of its systems.<\/p>\n<p>Says Mr Ibarth: &#8220;But our competitors seem to put more advanced features such as electronics inside. This is something we don&#8217;t like to do as a lot of operators in the ports in the countries we do business with may not be trained or as educated as those [that use our products] in Europe.&#8221;<\/p>\n<p>This strate, he says, is &#8220;really paying-off&#8221;.<\/p>\n<p>&#8220;We recently completed a project in Angola, Africa, and the basic reason the customer purchased our systems was because of that feature, because we have reduced the complexity of our machines.&#8221;<\/p>\n<p>In addition to Shoreham and Angola contracts, Sennebogen has delivered two large hydraulic machines to the Port of Murmansk, Russia for handling coal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many manufacturing camps, the solution to driving sales figures is often thought to be tied to increased technology.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"sponsor":[],"class_list":["post-2315","post","type-post","status-publish","format-standard","hentry","category-container-cargo-handling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":0,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/tags?post=2315"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.portstrategy.com\/coastlink\/wp-json\/wp\/v2\/sponsor?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}