Mr Goulandris advised ports that the benefits of blockchain are still unproven, but Silicon Valley\u2019s increasing interest in shipping and ports has led to a flood of blockchain-related solutions, leading to confusion on the appropriateness of overlapping technologies.<\/p>\n
\u201cBlockchain definitely has the potential to completely disrupt things – there’s no denying that – but it is most useful where you are able to revolutionise your business,\u201d he said. With every blockchain provider creating their own platform, Mr Goulandris predicted a \u201cbloodbath\u201d this year as companies with failed blockchain solutions start to go bankrupt.<\/p>\n
More broadly, he suggested that port operators focus on digitalisation solutions that are already in operation, rather than jumping on pilots. Once operators have found a suitable digital solution, they should prove them on a small scale before rolling them out across the company.<\/p>\n
\u201cSmall stealth projects do not work and C level support is vital,\u201d he said. \u201cMove slowly, digitalisation takes time. If you rush you will fail and then you will lose the faith of the C levels.<\/p>\n
\u201cThe biggest problem with the digital transformation is change management.\u201d<\/p>\n
He described introducing digital trade as \u201can elephant that needs to be eaten in bite size chunks.\u201d<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Be wary of the blockchain hype; while it has the potential to revolutionise the port industry, you need to cut through the noise to find solutions with real staying power, essDOCS co-founder and chief executive Alexander Goulandris told TOC Europe delegates.<\/p>\n","protected":false},"author":8,"featured_media":11036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"sponsor":[],"class_list":["post-11035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/posts\/11035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/comments?post=11035"}],"version-history":[{"count":1,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/posts\/11035\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/posts\/11035\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/media\/11036"}],"wp:attachment":[{"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/media?parent=11035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/categories?post=11035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/tags?post=11035"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.portstrategy.com\/greenport\/wp-json\/wp\/v2\/sponsor?post=11035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}