IT'S A PEOPLE GAME MARKETING: PART 2

ps20040501_41.jpg

In the first part of his port marketing study (PS November/December 2003), Bill Oakes considered the information a marketing department should have at its fingertips. Whilst detailed knowledge of traffics is a prerequisite for successful marketing it must not be forgotten that this is also a people game.

Continue reading this article… 

V2-PS

Receive full access today!

Want to read more before deciding on a subscription? It only takes a minute to sign up for a free account and you’ll get to enjoy:

  • Weekly newsletters providing valuable news and information on the ports and terminals sector
  • Full access to our news archive
  • Live and archived webinars, podcasts and videos
  • Articles on innovations and current trends in the ports and terminals industry
  • Our extensive archive of data, research and intelligence

Already subscribed? SIGN IN now

Get more free content sign up today

Ready to subscribe? Choose from one of our subscription packages for unlimited access!