Navis-led study reveals terminal disconnects

Room for improvement: The areas most in need of care seem to be carrier to terminal coordination, supply chain visibility and terminal operations
Room for improvement: The areas most in need of care seem to be carrier to terminal coordination, supply chain visibility and terminal operations
Biggest challenge: Respondents said there is poor coordination between partners in the supply chain
Biggest challenge: Respondents said there is poor coordination between partners in the supply chain
Industry Database

A new study has uncovered ‘huge opportunities’ to improve performance and customer service through better use of data across the ocean supply chain.

That is if the supply chain can overcome major and costly inefficiencies due to ineffective data sharing and poor cross-industry collaboration.

The ‘The Competitive Gain in the Ocean Supply Chain’ study by the Business Performance Innovation (BPI) Network in coordination with Navis and XVELA, focuses on the ways the industry can improve processes, efficiency and productivity, as well as grow ROI through the implementation of new technology.

It reveals that importers, exporters, container carriers, terminal operators, vessel owners and other stakeholders still suffer from poor visibility and predictability around shipments and are losing money as a consequence.

Andy Barrons, Chief Strategy Officer at Navis, told Port Strategy: "What we heard in the Competitive Gain study is that the biggest step change for shippers, carriers and terminals will come from better collaboration and sharing data for better supply chain visibility. “

“We think that growth in hosted and cloud based solutions that support many-to-many synchronisation of information and a mindset that sharing information does not have to be a win-lose equation will be essential to supply chain efficiency."

On average, surveyed executives estimate that each of a wide range of ocean supply chain processes could be improved by as much as 66% if the industry updates its IT systems and improves its ability to share data with other members of the supply chain.

They say that the areas most in need of improvement are carrier to terminal coordination, supply chain visibility and information sharing, terminal operations, cargo flow visibility and predictability and coordination across carrier alliances.

At the same time, many in the industry believe that change is coming. Some 46% of respondents said their companies were either investing significantly in new technologies or significantly increasing those investments.

Respondents said the top five most promising technologies for the maritime industry are data analytics, automation, the Internet of Things (IoT), new software management solutions and cloud solutions.

And Navis said that orders are reflecting the trend towards these new technologies. Last year alone, 43 terminals completed the implementation or upgrade of Navis’s N4 terminal system, more than double the amount of the previous year.

Download the full study at http://www.bpinetwork.org/competitive-gain

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