Liebherrs reachstacker rationale

Liebherr has been explaining the rationale behind its new LRS645 ‘ banana boom’ reachstacker. ” When LiebherrWerk Nenzing decided to enter the reachstacker market some three years ago, ” says the company, ” there were plenty of suppliers offering rather similar models which could fulfil almost the same jobs, i. e. reach containers at a certain height and row and stack these boxes onto a defined location at another place. The main difference – if any could be found – was the price. Knowing that Liebherr is globally well known for its high quality products – and that quality has its price – the goal was as clear as it was difficult: The Liebherr reachstacker would have to come out with some unique features which would score in an almost saturated market.”