New Investment in responsive website
Mercator Media has made another significant investment in its online offering and redesigned the ‘Port Strategy’ website to incorporate ‘responsive design’ to ensure the best possible display of content on any device.
This development offers a more up-to-date user experience as well as improved response rates for advertising clients. It also reinforces Mercator Media’s significant online product advantage in the markets it serves.
‘Responsive design’ allows website contents to be optimised for best viewing on all screen sizes and resolutions, from desktops and laptops to tablets and smart phones.
The new Port Strategy website recognises the reader’s device type and adapts the text size, navigation and layout, as well as the size and positioning of the display advertising.
“The number of visitors to our website from tablets and smart phones has risen by 90% in the last year,” said Andrew Webster, managing director of Mercator Media. “The purpose of this investment is to make sure we provide our readers and advertisers the very best of new technology to help them with their businesses.”
“The new design and layout was developed in response to our ongoing audience research. Also, print, online and eNewsletters are integral parts of our magazine brand and need to reflect a common look and feel which is constantly evolving,” he added.
See the new design and layout at www.portstrategy.com
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