TradeLens – Digitising the Global Supply Chain

One positive trend emerging during this unprecedented time, is the global push on digitalisation. TradeLens, a blockchain based digital supply chain platform, jointly developed by A.P. Moller – Maersk and IBM, is an innovative new platform seeking to promote global trade. Norbert Kouwenhoven, TradeLens Authorities Leader for IBM/TradeLens, will join the panel discussion at Coastlink focussed on digitalisation and innovation.

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TradeLens is an open and neutral supply chain platform underpinned by blockchain technology. Collaboration and data sharing play a key part and will drive a more efficient end to end process, with ease of access to documentation and full visibility on the entire supply chain. TradeLens recently announced their collaboration with DP World and Unifeeder, which will help to accelerate the digitisation of global supply chains. To this end, DP World aims to connect all its 82 marine and inland container terminals, as well as feeder companies and logistics divisions with TradeLens.

Norbert Kouwenhoven is the Customs and Authorities Lead for IBM´s Core TradeLens Team. He is also a Solutions Leader for IBM EU focussed on Customs, Immigration and Border Management. In his current role Norbert is focused on the implementation of the TradeLens platform.

Norbert will join the panel discussion in Session 3 which will focus on ‘Digitalisation & Innovation – can we benefit from this now?’. He will share his insight and knowledge on the platform and how this is creating value for the entire ecosystem.
Join the conference and debate at Coastlink, to understand how the latest technology and innovations can help your business. Take the opportunity to collaborate with speakers and delegates at the event during the networking opportunities on offer. Full details of the Conference Programme can be found on our Website.

Session topics being covered at the 2020 Conference include:

Market Sector Overview: Industry challenges and new opportunities for short sea and feeder shipping
Building Connectivity & Networks for the Future: Linking short sea shipping to intermodal transport routes
Looking to the Future: Improving efficiencies through digitalisation and innovation

Book now to attend by visiting our website for more details. Alternatively, please call the team on +44 1329 825335 or email info@coastlink.co.uk.

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