UK port rebranding
A port in England’s Northeast has unveiled a new brand identity and logo.
Through its ‘Tyne transformed’ design brief, the Port of Tyne has focused on its push to diversify operations from traditional shipping activities to become a world-class hub for clean energy and maritime innovation.
“The port has changed and we’ve worked tirelessly to deliver the intestinally ambitious targets set withing the Tyne 2050 framework, so it was time for us to visualise this transformation and change the way we look,” said Matt Beeton, chief executive at the Port of Tyne.
“Our new visual direction has the River Tyne at its heart because these waters are the beating heart of our region and key to our green economy. We have taken inspiration from the twists and turns of the river to capture the energy here at the port and used its unique from to create dynamic branding that reflects where we are today and our ongoing vision for the future.”
The new identity includes the brand mantra ‘No Ordinary Port’ and contains three sub-messages:
- Built on trust – as a trust port, the Port of Tyne is entirely self-funding;
- Pioneering sustainability – expected to be net zero by 2030, the port is the operations base for the world’s largest offshore windfarm and aims to be a hub for electric vehicle manufacturing;
- Driven by innovation – the port is implementing site-wide 5G and has been home to UK Maritime’s only Innovation Hub since 2019.
