Getting the basics right

You cant have a successful marketing strategy if your core product isnt right. As a quasistate agency, the GPA is one of the states largest public employers, directly employing more than 900 people. However, the GPA, together with private sector, port-related operations, account for more than 295,000 jobs state-wide, some US$35 billion revenue contribution to the state, and income exceeding US$10.8 billion annually. Savannah is home to the largest single-terminal container facility of its kind on the US East and Gulf coasts, while Brunswick has emerged as one of the top five auto ports in the US.