The group has seen an increase in the number of transport services it supplies with trucking up and containerised barging increasing at the expense of bulk barging.
“Customers are very interested to discuss ways to cut supply chain costs,” said Mr Bins, speaking at the TOC Container Supply Chain conference in London, “but it is not one size fits all.”
In his view, supply chain services can drive numerous benefits for port customers, including lower supply chain costs, a reduction in lead time and inventory, and a reduction in risks to quality.
While customers can be reluctant to put all their eggs in one basket, Mr Bins said that talking to customers about their needs can allay fears.
He added: “Be open in good and bad times with customers; if you are hesitant about talking about things that go wrong, customers will be less receptive. Also when you provide supply chain solutions do it at arm’s length.
“Trying to merge, consolidate and combine existing barge, truck or rail connections is really important and its helps. What doesn’t help is underinvestment.”