In addition to the website www.greenport.com, with its news, features and directory listings, GreenPort has also been using its weekly e-newsletter, LinkedIn and Twitter to distribute its digital content and to make it easier for users to share it. This has contributed to the growth in GreenPort’s online audience.
“We have decided to add Facebook as a distribution platform for two reasons,” said Andrew Webster, managing director of Mercator Media, publisher of GreenPort. “Firstly, it benefits our advertisers because Facebook enables our existing audience to share our content with other professionals in the industry who have not been exposed to GreenPort before. Eighty percent of people who access our content via Facebook are visiting www.greenport.com for the first time. They’ve been introduced to the website because someone shared its content with them.”
“Secondly, there’s a benefit to our existing and new audience members because those of them that are regular Facebook users will know when there is new content available on the website,” said Webster.
Facebook: http://www.facebook.com/pages/Greenport/104175446433719
Twitter: @GreenPortBiz
LinkedIn: http://www.linkedin.com/groups/GreenPort-4443775/about
E-newsletter: http://www.greenport.com/aboutus/subscribe/newsletter-management-page
Monthly magazine: subscribe@greenport.com
