Enhanced Funnelback search launched on portstrategy.com

Rolled out across the company’s seven main business-to-business magazine and exhibition brand sites, Mercator Search utilises Funnelback UK’s world-leading search engine technology to deliver faster, more accurate results.

The technology incorporates accurate key word searches, ‘faceting’ for quickly refining search results by category or brand, as well as intuitive ‘type ahead’ suggestions. It will enable users to locate the information they want with fewer keystrokes and guide them to use the most effective query to meet their needs.

Andrew Webster, managing director of Mercator Media, said: “Research shows that people in business spend at least 10% of their time on the Web just trying to find what they want. This adds up to many wasted hours every month and our task is to make this process as easy as possible. By adding our own tailored website search solution, we can add value to information and contrasts with most other b2b ‘search’ which is simply not up to the task.

“We are constantly developing our products and services and this significant investment for Mercator demonstrates how we intend to keep relevant for our clients.”

The benefit for advertisers is that Mercator Search allows suppliers to sponsor keywords and directory categories. They are also able to raise awareness by appearing at the top of relevant search results pages. This ensures they can achieve high visibility to their targeted audience and maximise ‘click-throughs’ at a measurable cost.