Customer collaboration counts

Ninko Mijatovic, area sales manager for PEINER Grabs (part of Salzgitter Maschinenbau AG – SMAG), says: “The wide range of products from hydraulic grabs through electro-hydraulic grabs to mechanical rope grabs allows SMAG to provide the right answer to every customer request. The size, shape and dead weight of grabs may vary and, therefore, be tailored in every respect to the needs of customers.”

SMAG is notable for its global service and dealer network that offers the customer a round-the-clock customer service. In addition to the assembly and start-up provided by its technicians, the company also offers training for the operating personnel. As a result, the customers of SMAG get everything from one source.

NEMAG also puts great emphasis on customer communication, from the initial enquiry through to following up the customer in the wake of the purchase, and making sure that everything is to their satisfaction.

“After sales and communication are very important,” says sales manager, Riny Stoutjesdijk. “In fact, they are just as important as the product itself. The relationship between the grab supplier and the customer is crucial to make sure that their requirements are met. Each customer provides us with a specific challenge and so we keep in constant dialogue with them to make sure that they are happy.”