ITS A PEOPLE GAME MARKETING: PART 2
In the first part of his port marketing study (PS November/December 2003), Bill Oakes considered the information a marketing department should have at its fingertips. Whilst detailed knowledge of traffics is a prerequisite for successful marketing it must not be forgotten that this is also a people game.
In the first part of his port marketing study (PS November/December 2003), Bill Oakes considered the information a marketing department should have at its fingertips. Whilst detailed knowledge of traffics is a prerequisite for successful marketing it must not be forgotten that this is also a people game.
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