Crisis soundbites
Over half of the study participants confirmed that the recession has pushed them to reach out to their customers to more fully and proactively explore their needs, surface and explore underlying the assumptions made in developing their plans, exploring opportunities to support customers and build or maintain strategic relationships.
“I don’t think we’ll take anything for granted as we have before. Now will that last, if we get back in good old days, I don’t know, but I think it’s big enough to have a fairly meaningful impact.”
“I think it will change the organization for the better in terms of not being so cavalier about money and not counting on the business always being there.”
“This is a heck of an opportunity to take one step back and catch our breath here and figure out long term have we matched up with the right business partners? Do we need to adjust our course here a little bit? Are we on the right course? What opportunities are out there that perhaps we’ve never looked at before, that are sort of recession-proof.”
“This is a great time to stop and look at all of your processes and all of the things that you do and say, you know, could I make this more efficient? Can I stop doing something? Is there something that I should be doing that I’m not doing?”