New year,new strategy

Get ready to meet a new strategic priority in 2007 by following these eight steps: 1) Define the vision.Check with your IT Department if your port already has in place data transformation and repurposing technology.

If the answer is yes, ask your IT executives to provide you with an analysis of the business value of replacing older technology with the latest high performance solutions. This way, you can make informed decisions and drive effective change in your port’s IT department.

If the answer is no, ask your IT executives to make it a priority to adopt new best-in-class data transformation technology in 2007. And,find the budget to make it happen.

2) Set a deadline for adopting the new data transformation technologies in 2007. The longer you wait to implement this strategy, the greater the risk of losing valuable and repeat business to other more technologically advanced ports.

3) Become part of the solution. Champion the idea that standardsbased data transformation technologies can empower your port to create an online port community that functions efficiently in today’s fast changing global trade environment.

4) Optimise. Make the adoption of data transformation technologies a critical component of your business strategy to attract more ships to your port and to increase profits.

5) Make data transformation technologies a vital part of your expansion plans. If your port is in the process of expanding, make sure that high performance data transformation technologies are on the IT agenda for 2007. It is simply a competitive factor that should not be overlooked in marketing the benefits of your port.

6) Think new business managed services for ships.With standards-based data transformation technologies, you will be in a position to create a new series of managed business services based on real-time actionable and reusable information.

7) Overcome the challenge of “don’t understand, don’t buy”. Deal with a vendor that is experienced in providing high performance data transformation solutions to leading ports and can help you understand the tangible benefits of implementing such an approach in your port.

8) Expect to derive sustainable value if you make the decision in favour of a port community system that uses data transformation technologies. Investing in data transformation solutions is a smart idea if your port plans to be around the block a very long time and to improve its operations. Doing so is keeping up with the pace of technological change.