Port Strategy boosts US presence

Publisher Mercator Media has opened the US office to help better service its growing American client base.

The new US office is headed up by Lucy Clifford, head of sales – Americas. Lucy has extensive knowledge of all the Mercator Media magazine and event brands, having worked for Mercator Media in the UK.

During her time in the UK, Lucy worked hard to refine MML products to ensure a better offering to customers.

Ms Clifford said: “My role is to consult with our clients to come up with the most appropriate form of marketing that’s balanced with their business objectives. We will attend more trade shows than ever before and put a face to the brand names. I believe that effective networking is done on the same time zone, face-to-face, building a rapport with someone by looking at them in the eye.”

Ms Clifford can be contacted on lclifford@mercatormedia.com or +1 410 212 8723.