Green credentials tested

PS Stock Rescaled 3

In common parlance, greenwashing is widely understood to be the exaggeration of a company’s environmental credentials or to put it more crudely bigging up such credentials through marketing spin or media hype.

It is then not so surprising that a large dose of scepticism about companies’ Environmental, Social and Governance (ESG) credentials was identified as one of the key findings of a recent UK survey of the subject among 2072 business leaders, entrepreneurs and marketing professionals

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