‘Port Strategy’ has recently added the social media platform, Facebook, to the various ways in which its content is being distributed.
In addition to the website, www.portstrategy.com, with its news, features and directory listings for senior port executives, Port Strategy has also been using its weekly e-newsletter, LinkedIn and Twitter to distribute its digital content and to make it easier for users to share it. This has contributed to the growth in Port Strategy’s online audience.
“We have decided to add Facebook as a distribution platform for two reasons,” said Andrew Webster, managing director of Mercator Media, publisher of Port Strategy.
“Firstly, it benefits our advertisers because Facebook enables our existing audience to share our content with other professionals in the industry who have not been exposed to Port Strategy before. 80% of people who access our content via Facebook are visiting the website for the first time. They’ve been introduced to the website because someone shared its content with them.”
“Secondly, there’s a benefit to our existing and new audience members because those that are regular Facebook users will know when there is new content available on the website,” he added.
Facebook: www.facebook.com/pages/Port-Strategy/127885420720056
Twitter: @portstrategy
LinkedIn: www.linkedin.com/groups?gid=2285993
E-newsletter: www.portstrategy.com/aboutus/subscription-options/newsletter-management-page2
Monthly magazine: subscribe@portstrategy.com
