CLIA was originally formed in 1975 in North America and the Australasia chapter evolved in 1996 trading as the International Cruise Council Australasia. The genesis of CLIA was in response to a need for an association to promote the special benefits of cruising and in 2006 merged with the International Council of Cruise Lines (ICCL), a sister entity created in 1990 dedicated to participating in the regulatory and policy development process of the cruise industry.
CLIA’s mission is to promote policies and practices that foster a safe, secure and healthy cruise ship environment; educate and train its travel agent members; and promote and explain the value, desirability and affordability of a cruise holiday.
More than 50,000 travel agencies are affiliated with CLIA around the world and display the CLIA seal (which identifies them as authorities on selling cruise holidays).
CLIA has consistently demonstrated its commitment to safety, public health, environmental responsibility, security, emergency medical response and crew care, passenger protection and supportive legislative initiatives.
Annually, the chief executive of every CLIA oceangoing Cruise Line Member specifically verifies his or her line’s implementation of every CLIA policy.
CLIA’s members consistently strive for:
- A safe, healthy, secure shipboard environment for both passengers and crew
- Minimal environmental impact of their vessel operations on the ocean, marine life and destinations
- Adherence to regulatory initiatives, and leading the effort to improve maritime policies and procedures
- A regulatory environment that will foster the continued growth of the industry
- A safe, reliable, affordable and enjoyable cruise experience.
Policy and Regulation
CLIA participates in the regulatory and policy development process and promotes initiatives that foster a safe, secure and healthy cruise ship environment. CLIA serves as a non-governmental consultative organization to the International Maritime Organization, an agency of the United Nations.
Under the direction of the chief executives of its member lines, CLIA advocates industry policies and best practices and provides valuable input on current or proposed laws key to domestic and international regulatory organisations, policymakers and other industry partners. CLIA’s staff proactively monitors international shipping policy and develops recommendations to its membership on a wide variety of issues.
More information about regulation of the Cruise Industry can be found here
CLIA offers the only official cruise industry approved certification scheme for travel agents around the world, where each individual can follow their own e-learning path at their own pace to gain cruise specialist certification. CLIA’s Professional Development and Training programs are rated the best in the industry and leverage a wealth of expert knowledge and partnerships to deliver valuable education to travel agents and other industry professionals.