Awake.AI has announced the launch of the Awake Marketplace – via which trade port call and logistics services, digital information and physical products can be acquired utilising the power of an AI-driven logistics data platform.
The company states: “Awake Marketplace enables wide trading of services, digital and physical products with ease. Marketplace knows how ports operate and how trading is performed. With modern and ML-enhanced tools selling and buying is fast. Pregenerated shopping carts can be created for a port call, ready to be fine-tuned and pur-chased.” It claims the following attributes for the system:
- Trading with the power of Marine AI
- Fast and intelligent buying and selling of port services and products
- A marketplace structured in accordance with a holistic logistics data platform and
- It represents a comprehensive collaboration solution in port and maritime logistics
To join up Awake.AI states this is by means of a registration and approval process.
It is clearly an interesting initiative and it will be interesting to see if is taken up on a wide scale. Will it, for example, be able to accommodate the strong bargaining mentality that exists in the maritime and logistics sector – “cut and thrust” as it is known in common usage? Another question is, how will Awake Marketplace make money? If it is via taking a commission on a sale then presumably this could eat into any discount a company could obtain by going direct to the service or product supplier?
The jury is out, let’s see what happens.
