“Clean & Green” ads encourage Houstonians

The next phase of the Clean & Green Port of Houston Program has been launched with a new multi-faceted advertising campaign promoting the environmental initiative.

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Harris County Criminal Court judges and other supporters of the program previewed the new TV ads and promotional items, including a colouring book for area schools. The campaign educates Houstonians about the connection between litter on the streets and in the bayous and bay. The animated television ads feature the “Clean & Green Critter Club,” fanciful characters based on the real creatures that live in Houston’s bayous and waterways. PHA, the Buffalo Bayou Partnership and corporate partner Shell Oil Company formally launched the Clean & Green Port of Houston program in September. www.portofhouston.com