Genoil appoints BLUE to support industry growth

BLUE will support Genoil’s management team in helping the company to unlock the potential for its proprietary technology, the Hydroconversion Upgrader (GHU), which converts heavy crude oils and refinery bottoms into clean burning fuels.

Bruce Abbott, chief executive of Genoil Inc. said: “BLUE brings a vast amount of experience of the shipping industry, the environmental regulatory framework and the marine fuel supply chain, having consulted on behalf of many of the world’s leading ship-owners and fuel suppliers.

“Their combination of communications expertise, in-depth knowledge of the shipping industry and contacts among the key stakeholders that we need to engage with will enable Genoil to accelerate its access to an industry that offers huge potential for Genoil, but often remains hidden,” he added.

Genoil’s GHU will help the shipping industry meet the demand for cost-effective low sulphur bunker fuel to produce less emitting and compliant products, in line with current and impending International Maritime Organization and EU environmental regulations.

The shipping industry began the transition from heavily polluting Heavy Fuel Oil with a maximum sulphur content of up to 3,500ppm to regional emissions caps of 100ppm in Emissions Control Areas in Europe and North America mandatory from 2015. In addition, an anticipated global cap of 500ppm will be enforced, most likely by 2020.

Genoil’s technology presents the shipping industry with a choice; to purchase more expensive cleaner fuels, such as marine diesel oil, or use a technology that can extract sulphur at considerably less cost to the ship-owners, charterers and shippers that pay for the over 300m tonnes of bunker fuel consumed by the industry each year.