In 2025, commercial ports administered by the Taiwan International Ports Corporation (TIPC) handled an all-time-record 567 cruise ship visits with nearly 1.16 million total passenger movements (embarkation and disembarkation combined). Of these, the 470,000 international passengers on these ships (41% of the total) also set a new all-time high. The continued expansion and growth of Taiwan-based fly cruise packages offer an additional indicator of Taiwan’s rising star as a key Asia cruise hub.

To service the diverse needs of the growing number of international cruise visitors to Taiwan, TIPC has been engaged in a long-term effort to enhance cruise terminal facilities and foreign-language service capabilities, with an eye toward delivering a world-class experience to every passenger. Ultimately, these improvements aim to raise the international visibility and competitiveness of TIPC port passenger services.

Sensitive to foreign passenger needs for clear instructions and user-friendly terminal facilities, TIPC is working on an extensive upgrade of signage throughout its passenger terminals. The goal is to provide easy-to-understand information in four languages—Chinese, English, Japanese, and Korean. Signage upgrade work has already been completed at Keelung Port East Passenger Terminal and Suao Port Passenger Center, with related work ongoing at Kaohsiung Port Cruise Terminal. Other passenger terminals in the signage upgrade program include Keelung Port West Passenger Terminal, the Port of Hualien’s Passenger Center, and the recently finished Penghu Cruise Passenger Center. The program is being rolled out in stages, with designs considering each port’s unique character and practical considerations to ensure all new signage delivers clear, easy-to-read information. Additional terminals will be included as needed to further improve service quality and passenger experiences.

TIPC emphasizes that, beyond physical upgrades, multilingual signage is a key step toward port internationalization and enhancing passenger-dedicated services. The installation of clear, intuitive, and internationally recognized direction and information systems is expected to improve efficiency and safety, while also demonstrating the professionalism and welcoming inclusivity that increasingly define TIPC port operations. These efforts enable visitors from around the world to experience genuine warmth and convenience during their journey.

Looking ahead, TIPC will continue building and refining its world-class cruise passenger service systems. These initiatives aim to solidify Taiwan’s key position in the Asia-Pacific cruise market and ensure that every international passenger leaves with a heartfelt, memorable first impression.