Konecranes has released a new brand identity as it targets becoming a “world leader in material handling solutions.”
This news comes on the back of an updated strategy, new ambitions and financial targets, linked to revised values identified after gaining the input of thousands of employees on a global basis.
These are all noble sentiments, but what do they actually mean? Well, the company appears keen to affirm its critical role in the handling of materials and goods essential for people, while preserving resources and reducing emissions.
Anders Svensson, President and CEO, Konecranes, explains further: “Our new brand promise, Konecranes moves what matters, summarises this significant impact we are making together with our customers and other stakeholders. We truly are shaping next-generation material handling solutions for a smarter, safer and better world.”
Moves what matters replaces Konecranes’ previous brand promise, Lifting Businesses, which was first introduced in 2006. The company logo and “C” symbol remain, but with an updated meaning to describe its broadened role in global material handling.
“Be it the fruit on your table, the tissue paper in your house or the steel in your office building, chances are we have had a role in moving it safely, reliably and sustainably. We move what is needed where it matters most, and drive change in our industry,” Svensson confirms.
